You may not notice it, but design encompasses most of your world. The average person doesn't view everything they see as a work of art, that's why it is important to find someone who does. From a simple resume layout to a complex multi-page website, you will always see a dramatic change in the final product if the designer has an eye for professionalism and creativity.

I pride myself on putting out the best designs for my clients, by communicating my ideas, and listening to the their needs as well. It is my job to make sure you are getting what you want, by taking the vision you have in your mind, polishing it, and putting that idea on paper (or in this day and age, most likely the computer).

As a designer I have made it my goal to open myself up to multiple types of design projects. Although all design projects are different, I handle them all in a similar process.

Layout and Shape
Typography
Color and Balance
Illustration
Final Retouching

Web Site Design and Development

The key to a successful website is a stunning layout with easy to use functionality. At 13-East, these two are one in the same. Using the latest web design techniques I will create a website that is tailored to your needs and specifications.

Print

Print Design encompasses a wide range of projects, but the end result is to get your business or organization noticed in a clear and concise way. I will work closely with you to create a strong, visually stunning logo, brochure, flyer, business card, magazine layout, or whatever you may need.

Design starts with you. I do not create a using what I know and like, but rather, what I know and what you like. The first step in design is to listen to the clients wants and needs, and give them more than that. The design must visually resonate within the client, and the clients target audience. I put my full heart and mind into every design I do, and what nothing more than to make the client happy.

I was born and raised in Gainesville, FL, and have currently found my way back. When I was little I remember being in class, filling the margins of all my papers with drawings. Creativity is something that has been inside of me for as long as I can remember, and I can't image myself doing anything else.

I love every aspect of design. The ability to mix different medias is the most fascinating thing in the world to. There is an endless amount of possibilities one can create by combining traditional media with digital. I try to keep my abilities in design well rounded by practicing a different element of design every day. I am currently employed at KISS 105.3 in Gainesville, but am always looking for new freelance jobs to take on.

Education:

Bachelor of Fine Arts in Studio Art with a Specialization in Graphic Design
Graduation date: 5/11
University of Central Florida, Orlando, FL.

Design Skills:

Skilled in every aspect of traditional art, including drawing, painting and sculpture. Combined these skills with a strong computer and digital design background by utilizing the Adobe creative suite. Highly skilled in Photoshop, Illustrator, CSS3, HTML5, Dreamweaver, InDesign, Microsoft Office, After Effects and 3D Studio Max. Also, proficient in Flash, Alias, and some javascript. Capable of both web and print design, video editing, and 3D modeling. Knowledgeable in Windows and Mac OS.

Affiliations and Honors:

Member of AIGA (American Institute of Graphic Artists)
Former member of Graphic Design Student Association at UCF
Sigma Chi (Social) Fraternity: Eta Pi Chapter
UCF Dean's list of academic excellence

Adam L. Smajstrla
(352)246-6755
Adam@13-East.com